Here is a glimpse at Givenchy Fall 2009 shot by Mert & Marcus, starring Mariacarla Boscono (predictable), Adriana Lima (interesting...), Ranya Mordanova, Iris Strubbegger, and Leonor Scherrer:
I must say that the ad really doesn't do anything for me. To be honest, I don't like this new generation of models including Ranya and Iris. They are beautiful, but they just lack that natural grace, and presence in my opinion. I really hope this isn't the future of fashion. It's just too damn emotionless! When I look at them, I just see very thin girls, with high cheek bones, and pale skin - who were told by a group of men to get their hair cut and to never smile in public - god, that's like the most cliché attempt at creating an "edgy" look. About 50% of fashion is the attitude. I don't understand why girls like Jourdan Dunn and Karlie Kloss can't book campaigns like this - when they have that natural intensity, not just some manufactured look.
That's just what I think...
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Givenchy
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