Coca Cola Light Campaign
Models: Coco Rocha & Baptiste Giabiconi
Bottle design and shoot by Karl Lagerfeld
Karl Lagerfeld, who reportedly lost 90 pounds in 2001 by consuming only Diet Coke and steamed vegetables and has been known to employ Diet Coke butlers, is now popping up on a series of limited edition bottles of his favorite zero-calorie treat. A silhouetted Lagerfeld in profile and scripted signature adorn the white, pink, and black package—a collectable available at Galeries Lafayette and Colette as limited edition boxed version of the bottle, with matching bottle opener, priced from 47 euros, or $64 at current exchange.
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Coco Rocha /
Karl
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